Which of these methods does NOT help in generating new business?

Not engaging with past clients can significantly hinder the generation of new business. In fact, past clients can be valuable assets for any business. They may offer repeat business or referrals, which can be instrumental in expanding a customer base. Maintaining relationships with former clients often leads to new opportunities and trust, as they already have an established level of familiarity with your offerings.

In contrast, networking at business events, social media promotions, and cold calling are all proactive strategies aimed at attracting new customers. Networking facilitates relationship building and access to new connections, while social media promotions allow businesses to showcase their products to a broader audience. Cold calling, although sometimes met with resistance, is a direct approach to reach potential clients that can lead to new business opportunities. Therefore, the lack of engagement with past clients is detrimental compared to the other methods, which are effective in business development.