What strategy can be employed to improve the days earned percentage at a branch?

To improve the days earned percentage at a branch, employing a strategy of phoning customers can be highly effective. This approach allows for direct engagement with customers, giving the branch an opportunity to address specific customer needs or concerns. By reaching out personally, the branch can encourage repeat business, inform customers about promotions or changes in service, and remind them of rental options that they may not have considered recently.

Establishing a personal connection through phone calls can also enhance customer loyalty, leading to increased rental rates over time, which directly contributes to the days earned percentage. Effectively communicating the value of specific offers or rental experiences can convert casual inquiries into actual rentals.

While the other strategies might have some merit, they do not provide the same level of personalized interaction that can drive higher conversion rates. Promotional emails and discounts on rentals may attract attention, but they lack the personal touch that direct phone calls offer. Similarly, reducing rental prices can lead to a decrease in overall revenue, despite potentially increasing rental frequency, ultimately not addressing the critical goal of improving the days earned percentage.