What is the marketing plan for Week 3?

The marketing plan for Week 3 focuses on Corporate Rental Accounts because these accounts are vital for generating consistent revenue and expanding business relationships. Corporate clients typically require rental services on a regular basis, which provides a stable and predictable source of income. Targeting Corporate Rental Accounts allows for tailored marketing strategies that address the specific needs of businesses, such as long-term rentals, fleet management, or special corporate rates, enhancing customer loyalty and retention.

Moreover, engaging with Corporate Rental Accounts can lead to bulk rental agreements and potential partnerships that benefit both the rental service and the corporation involved. This approach helps in building a strong brand presence in the B2B market, which can often yield higher profit margins compared to individual customers.

In contrast, other options, such as Body Shops, Agents, and Dealerships, while valuable in their respective contexts, may not offer the same level of ongoing revenue or the market penetration that targeting Corporate Rental Accounts can provide during Week 3 of the marketing plan. Each of these alternatives has different dynamics and may require more effort to establish ongoing relationships compared to the corporate sector, which often seeks efficient, reliable rental solutions.