In order to achieve a branch's ADR goal, what would need to be adjusted?

To achieve a branch's Average Daily Rate (ADR) goal, adjusting the ADR itself is a direct approach, as it directly impacts the revenue generated per available room. By setting a more realistic or strategically advantageous ADR, the branch can optimize pricing in response to market conditions, competition, and demand.

For example, if the current ADR falls short of the target, adjusting it upward might help in capturing more revenue per booking, especially during peak seasons or special events. Conversely, if the goal is to attract more customers during off-peak times, lowering the ADR could stimulate demand. The flexibility to adjust this rate based on various factors is critical to achieving overall financial objectives.

The other choices, while potentially beneficial to overall business operations, do not directly address the ADR goal in the same tangible way. Increasing staff training or enhancing marketing strategies might lead to better service or increased bookings respectively, but they are not immediate adjustments to the ADR. Implementing new software could improve operational efficiency but wouldn’t necessarily influence the pricing strategy directly unless it provides analytics that lead to a pricing adjustment. Thus, adjusting the ADR is the most focused and impactful action in this context.